In order to understand correctly the economic function of the entrepreneur we must clarify some important aspects. The entrepreneur is the main character in the market economy. By the term entrepreneur used in this article we will understand the “capital owner” who is motivated by obtaining profit and assuming the inherent risks of this process. No matter the nature of his activity the outcome will show invariably the same function: that of ensuring the market’s evolution, consequently by serving the interests of its participants. The entrepreneur establishes the use of production factors but his profits depend on consumer approval of his behavior. Consumer’s reaction to entrepreneurial efforts is the only way to distinguish profits from loses. Therefore, entrepreneurship cannot be considered outside private property, market laws and consumer choice.